Sales Force Automation software is a powerful tool that improves your company’s revenue by increasing sales win rates, enhancing the sales representatives’ productivity and reducing the sales cycle duration. It doesn’t matter if your company is a one man show or a large multinational corporation selling hundreds of products, this software is designed so that a lot of the necessary but time consuming tasks associated with selling are eliminated.
Today’s world has become very competitive with higher customer expectations, increased inventory of complex products, an ever expanding customer base and an expanding sales force. A centralized, automated system will eliminate much of the tedious work processes which will free up your sales team to focus on what they do best – increasing sales. SFA Solutions range from software as a service to in-house solutions and it is important to select the right one for your business. Your SFA will help your business by:
As many time consuming but absolutely necessary tasks are automated by the SFA system, sales people are enabled to really focus on getting sales. The SFA system automates menial sounding tasks like scheduling sales appointments, tracking contacts, dispatching follow up emails and letters and updating sales opportunities. As having a sales automation system will enable the sales team to quickly generate estimates, these can quickly be converted into proposals and eventually orders.
The system also enables the team to keep a track on customers’ orders so that the clients can be notified when their purchase will be delivered. Why this is great is because if a customer contacts the team asking about their product, all the information will be at the fingertips of the salesperson and allow them to reassure the client of when the product will be delivered to them. This increases the customer experience and overall client satisfaction.
2.Better Customer Service
As all information will be centralized and automated, a salesperson will have all the information at the click of a button. This means prompt replies with clear answers which serve to instill confidence of the client in your company. This also helps train newer trainees if the sales rep is travelling abroad or is no longer with the company.
By using the SFA system, the sales team is freed up to allow them to make more sales calls which in turn generate more income for the business, thereby increasing profits. It’s like a snowball or a domino effect – every action has a reaction down the line. Managers and supervisors can monitor which customers deliver the highest profits or buy the largest variety of products so that the department can use this information on target the customer with relevant products based on the customer’s past and accurate purchasing history.
Businesses have to be on top in this extremely competitive environment. The SFA system monitors competitors’ activities to allow you to act on any opportunity that may present itself. SFA systems allow the tracking of prospective customers, their executives as well as any possible meetings and matches between your offerings and prospects’ needs. Duplicated data entry and out of date filing is eliminated and the productivity of each sales call can be analyzed.
5.Managing the Sales Team
With easy and immediate access to the salesperson’s activities, sales record, customer feedback and other factors that are contribute towards the overall success, sales managers can have a clearer idea of the performance of the sales team.
This also enables them to pinpoint individuals for certain tasks, on selecting an employee who can bring in the sale as opposed to another employee.